Here’s some very interesting information on how businesses use and leverage social media. A report recently released by Burson-Martseller analyzing Global Fortune 100 companies give an overview of social media usage and its engagement effectiveness. The graphic below was created by flowtown and gives a good overview of at emerging trends and statistics within the commercial application of Social media.
Social Media Usage in Fortune 100 companies
Youtube and twitter rate highly for activity, but Facebook and blogs win when it comes 2 way engagement with customers. A good percentage of all companies surveyed use at least one social media platform, but US and Asian companies are the most proactive when it comes to exploiting the power of all 4 platforms surveyed.
I found this an interesting overview – but missing data on LinkedIn usage, the social media site of choice for most businesses.
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